Free Google UTM Link Generator
Create custom campaign URLs with UTM parameters for precise Google Analytics tracking
What are UTM Parameters?
UTM parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics. They provide detailed information about where your website traffic comes from and how visitors interact with your content.
The Five UTM Parameters Explained
1. UTM Source (utm_source)
Identifies the source of your traffic, such as:
- Search engines (google, bing)
- Social networks (facebook, twitter)
- Newsletter names
2. UTM Medium (utm_medium)
Identifies the marketing medium, such as:
- CPC (Cost per click)
- Social posts
- Email marketing
3. UTM Campaign (utm_campaign)
Names your specific campaign:
- Product promotions
- Strategic campaigns
- Seasonal promotions
4. UTM Term (utm_term)
Optional: Used for paid search to identify keywords
5. UTM Content (utm_content)
Optional: Used to differentiate similar content or links within the same ad
Best Practices for UTM Tracking
1. Be Consistent with Naming
Use a consistent naming convention for all your UTM parameters. This makes it easier to analyze data in Google Analytics.
2. Use Lowercase Letters
UTM parameters are case-sensitive. Using lowercase letters helps prevent duplicate entries in your analytics.
3. Avoid Spaces in Parameters
Use underscores or hyphens instead of spaces in your UTM parameters to ensure proper tracking.
4. Keep it Simple
Use clear, descriptive names that your team can easily understand and remember.
Common Use Cases
Email Marketing
Track different email campaigns, newsletters, and email sections separately.
Social Media
Monitor performance across different social platforms and content types.
Paid Advertising
Track ROI from different ad platforms, campaigns, and ad variations.
Content Marketing
Measure the impact of different content distribution channels.
Ready to Optimize Your Marketing?
Start creating trackable links for your campaigns today